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Last year Czech Railways started a new luxury ride called Bohemian Train. The tickets for this twenty-four hour ride cost about the same as a summer vacation abroad. About forty wealthy individuals have tried this first ride to Elton John’s concert in Berlin. Czech Railways have started this new program to gain more popularity amongst other forms of transportation. On the other hand, the efforts may not be enough since the ordinary customers are still riding in obsolete or poorly remodeled wagons. Will this behavior really attract Czech and Slovak travelers to use their service?